The Master of Business Administration is a program aimed at training business leaders with a multidisciplinary approach, capable of managing and directing projects, operations and strategies in a dynamic business environment. Students will develop analytical, strategic and leadership skills, preparing to address current and future challenges in the global market.
Our master’s program offers specialization in three key areas, fundamental for the professional success of our graduates:
This major focuses on the tools, methodologies, and approaches needed to efficiently plan, execute, and control projects. Students will learn about managing scope, budget, time, quality, and risk, using frameworks such as PMI and agile methodologies. This m ajor prepares graduates to lead complex projects in diverse organizational settings.
Designed for professionals interested in understanding and applying market strategies, these major addresses topics such as consumer analysis, brand development, digital marketing, and global strategies. Students will acquire the skills necessary to design effective marketing campaigns and align business efforts with market needs and business goals.
Focused on leadership and organizational management, these major covers key areas such as decision making, organizational behavior, change management, and continuous improvement. Students will learn to design and implement strategies to optimize organizational performance, lead teams, and foster an innovative business culture.
Graduates of the Master’s degree will be able to:
Train students in critical analysis and resolution of complex problems in diverse organizational contexts.
Foster leadership, communication and teamwork skills to lead initiatives and manage high-performance teams.
Boost the ability to implement innovative and sustainable solutions aligned with organizational objectives.
Prepare graduates for leadership roles in a broad spectrum of industries and sectors.
| Course Number | Course Title | Credit Hours |
|---|---|---|
| REQUIRED CORE COURSES | ||
| ORG505 | Organization Management | 3 |
| PRO505 | Fundamentals of Project Management and Development | 3 |
| MAN510 | Strategic Management | 3 |
| MKT505 | Strategic Marketing Channels and Logistics | 3 |
| PRO510 | Project Management Fundamentals | 3 |
| FIN505 | Financial Decision Making | 3 |
| MAN515 | Cost Management and Budgeting | 3 |
| MAN520 | Digital Transformation: E-commerce and E-business | 3 |
| Core Courses Sub-Total | 24 | |
| MAJOR IN PROJECT MANAGEMENT | ||
| PRO605 | Financial Risk Assessment in Project | 3 |
| PRO610 | Project and Business Strategy Management | 3 |
| PRO615 | Managing Digital Projects | 3 |
| PRO620 | Artificial Intelligence and Big Data in Project Management | 3 |
| Project Management Sub-Total | 12 | |
| MAJOR IN MARKETING | ||
| MKT605 | Strategic Digital Marketing | 3 |
| MKT610 | Marketing 4.0: Innovation and Technology in Commercial Strategy | 3 |
| MKT615 | SEO and SEM Strategies | 3 |
| MKT620 | Marketing and Creativity Management | 3 |
| Marketing Sub-Total | 12 | |
| MAJOR IN MANAGEMENT | ||
| MAN605 | Operational Costs and Strategic Decisions | 3 |
| MAN610 | Digital Era Management | 3 |
| MAN615 | Management Strategies in the Global Context | 3 |
| MAN620 | Managing Digital Transformation | 3 |
| Management Sub-Total | 12 | |
| Total Credit Hours | 60 | |
