Bachelor in Bussiness Administration

Program Description

The Bachelor in Business Administration is a comprehensive program designed to prepare students with the knowledge and skills necessary to lead and manage organizations in a dynamic, globalized business environment. This program combines theory and practice in key areas such as finance, marketing, and management, empowering students to solve complex problems, make strategic decisions, and lead multidisciplinary teams.

The program not only equips students with a solid understanding of business fundamentals, but also offers them the opportunity to specialize in specific areas through their majors, enabling them to develop a competitive advantage in their career paths.

  1. Major in Finance
    This major is designed for students interested in understanding and managing the financial aspects of organizations. Courses cover areas such as financial analysis, investments, risk management, and international markets. Students develop skills to evaluate and make strategic financial decisions, aligned with organizational objectives and global market conditions.

  2. Major in Marketing
    The majorin Marketing equips students with the knowledgeand skills necessary tounderstand consumer needs, design market strategies, and manage effective advertising campaigns. Topics include marketing research, brand development, digital marketing, and global strategies. This focus enables graduates to lead marketing initiatives that drive business growth.

  3. Major in Management
    The major in Management prepares students to lead teams, manage operations, and design organizational strategies. Courses include organizational behavior, change management, strategic leadership, and decision making. Students gain skills to create effective and innovative work environments that promote organizational success.

Program Objective

Graduates of the Bachelor’s Degree are able to:

  • Provide a comprehensive understanding of essential business functions and processes in a global context.

  • Develop analytical and strategic skills to solve complex business problems.

  • Foster competencies in leadership, teamwork and effective communication in multicultural environments.

  • Train students to make ethical and responsible decisions that promote sustainability and organizational growth.

  • Prepare graduates for leadership roles in various industries or for advanced studies in management and business.

Program Breakdown

 

Course NumberCourse TitleCredit Hours
REQUIRED GENERAL EDUCATION COURSES
ENG201English Composition I3
ALG201College Algebra3
PSY201Introduction to Psychology3
ENV201Environmental Science3
COM201Introduction to Communication3
ENG202English Composition II3
STA201Statistics3
PHI201Introduction to Philosophy3
COM202Oral Communication3
PSY202Critical Thinking and Logic3
Sub-Total 30
 
Course CodeCourse NameCredit Hours
REQUIRED COURSES IN CONCENTRATION
MAJOR IN FINANCE
FIN405FinTech3
FIN410Risk Management3
FIN415Financial Markets3
FIN420Regulations and Financial Compliance3
FIN425Analysis and Valuation of Assets3
FIN430Corporate Finance3
FIN435Evaluation of Investment Projects3
FIN440International Finances3
Sub-Total24

Course CodeCourse TitleCredit Hours
REQUIRED COURSES IN CONCENTRATION
MAJOR IN FINANCE
FIN405FinTech3
FIN410Risk Management3
FIN415Financial Markets3
FIN420Regulations and Financial Compliance3
FIN425Analysis and Valuation of Assets3
FIN430Corporate Finance3
FIN435Evaluation of Investment Projects3
FIN440International Finances3
Finance Sub-Total24
MAJOR IN MARKETING
MKT405Digital Marketing and E-Commerce3
MKT410Neuromarketing3
MKT415Marketing Plan3
MKT420CRM and Customer Engagement3
MKT425Innovative Marketing Technologies3
MKT430Product and Brand Design3
MKT435Market Intelligence and Strategy3
MKT440International Marketing3
Marketing Sub-Total24
MAJOR IN MANAGEMENT
MAN405Leadership and Change Management3
MAN410Operations and Supply Chain Management3
MAN415Inventory and Storage Management3
MAN420Quality Control3
MAN425Eco-Innovation and Sustainable Business Practices3
MAN430Management Analysis3
MAN435Project Planning and Management3
MAN440Financial Management3
Management Sub-Total24
Total Credit Hours120